On a Mission to Help Others Be Seen and Heard!
In a world obsessed with numbers, it’s easy to believe that influence is measured by followers, likes, and views. But the real impact is not about going viral, it’s about being valuable. One meaningful message can resonate deeper than a thousand empty clicks.
Jessica Abo has lived this truth at every stage of her life. From the moment she stood behind a podium at 15, she knew her voice had purpose. For over two decades, she made it possible for people to use their voice as a TV news anchor and reporter, all while championing a powerful idea: affluence is not a prerequisite for influence. Her early keynotes at schools, churches, and offices planted the seeds of empowerment across generations.
When she released her book Unfiltered: How to Be as Happy as You Look on Social Media, Jessica peeled back the digital curtain, urging audiences to break free from the toxic comparison cycle online. Her honesty struck a chord, opening new doors as a keynote speaker and thought leader on authenticity in the digital age.
Then came the pandemic, a turning point. Jessica leaned into her media expertise, launching online courses and boot camps that helped entrepreneurs and professionals build their confidence on camera and connect with the press. From one-on-one coaching to reaching thousands, she scaled her mission to help today’s experts, entrepreneurs, and changemakers share their stories with impact.
But Jessica missed the rhythm of corporate collaboration. Through Jett Productions, the second company she’s founded, Jessica now equips leaders and teams to show up with clarity in high-stakes moments, to understand the needs and emotions of those they’re speaking to, and to own the room whether that’s on camera, in the boardroom, on Zoom, or on stage.
Today, Jessica is more than a media expert, she’s a bridge between purpose and presentation, helping others turn their ideas into influence. Whether she’s working with people in healthcare, tech, business, or the arts, she works across industries and platforms with one belief at the core, ‘your story, when told well, can move the world.’
There wasn’t a single defining moment that revealed to Jessica the power of storytelling for experts, it was every single day on the job as a journalist. In her newsroom, facts alone weren’t enough. The true impact came from telling stories through the voices of people living the news. Instead of reporting that “a new nursing home opened with 40 rooms,” Jessica would introduce viewers to Mary Jane, an 80-year-old woman who had waited ten years for a facility like this. That human connection made the segment resonate.
Through those experiences, Jessica discovered something invaluable: people don’t connect with headlines, they connect with humans.
After conducting thousands of interviews, she has learned how to identify the one soundbite that can anchor a segment or leave a lasting impression. Now, she helps her clients transform complex expertise into sharp, memorable talking points that land with impact. Because she understands airtime only matters if people understand and remember what you said..
One of the things that has made Jessica successful is she brings a disarming, authentic energy to every conversation she enters. Rather than jumping straight into business, she often shares a glimpse from her own life, not as filler, but as a way of signaling safety and trust. This small but intentional gesture helps her clients transition from strangers to part of her world, and she, part of theirs.
The connection builds quickly. Jessica draws from her background as a reporter, where she learned how to knock on a stranger’s door during breaking news and earn their trust in an instant. That experience taught her the importance of presence, empathy, and timing, and it’s the reason she’s still in touch with some of the people she covered over her 20-plus year news career
In her current work, she applies a thoughtfully curated set of questions designed to explore both personal and professional goals and challenges. These questions often spark surprising realizations, with clients frequently saying, “Wow, I’ve never thought about my past like that.” That moment marks a turning point, when the performance drops, and the truth steps in; and it’s from that place of honesty that the most powerful stories begin to take shape.
While her work today focuses on things like leadership, communication, and executive presence, social media still comes up in conversation. Jessica helps clients navigate the often-overwhelming world of social media without sacrificing their mental health. Social media, she explains, is essentially a highlight reel, one that can make it seem like everyone else is achieving success while you’re falling behind. A scroll through someone’s career, showcasing impressive logos and accomplishments, might make an aspiring executive, coach, or keynote speaker feel inadequate, especially if they haven’t gotten that promotion, new business, or booked their first paid gig yet.
However, Jessica advises her clients, no matter their expertise or career goals, to remember that they’re seeing someone else’s “mile 23” and comparing it to their own “mile 1.” What’s often hidden from view are the years of work, the sweat equity, and the relationships that person has built along the way.
Jessica encourages her clients to embrace their own journey, reminding them that someone else is likely looking at where they are now and wishing they were in the same position. Instead of falling into the trap of comparison, she suggests using social media as a tool for motivation, drawing inspiration from others while staying firmly grounded in their own path.
More and more, Jessica is seeing people embrace visibility. But even seasoned professionals often fall prey to blind spots when it comes to public speaking and media appearances. One of the biggest misconceptions? Believing they don’t have a story to tell. Many express doubts like, “Why would anyone care what I have to say?” or “I’m not special.” Jessica believes no one has just one story; she believes that they have hundreds to share.
Experts like Jessica emphasize the importance of emotional moments that spark connection. It’s not just about the facts, but about stories that resonate, stories that allow others to see themselves in the speaker or feel less alone. Such stories, she says, are invaluable.
Another common fear she sees is the dread of media engagements and keynotes. Many professionals are anxious until they finally take the plunge. Once they do, they often find the experience more enjoyable than they anticipated. The fear typically arises from not knowing how to navigate the conversation or how to begin the speech. However, once they understand how to own their message, the rest of the experience becomes not just powerful, but also enjoyable.
Camera-shy individuals often view themselves through a narrow lens. For instance, someone might think, “I’m the author who wrote a book,” but fail to connect their expertise with current events, news, or culture. This limited self-concept can hold them back.
Jessica helps people break free from this mindset. She encourages individuals to realize that they’re not confined to a single lane. Everyone has multiple life experiences, professional insights, and unique perspectives. These elements provide numerous entry points to pitch the media and more. Expanding one’s identity, in Jessica’s experience, is often the key to overcoming this psychological barrier.
Jessica believes the most damaging misconception about media readiness in corporate leadership is the assumption that it simply involves having a polished slide deck filled with statistics. However, she argues that most people don’t hope for a three-hour keynote packed with complicated data. What people really want is clarity, understanding where the company is headed, how it’s performing, and feeling seen and heard as an employee.
Leadership, she emphasizes, is not just about presenting numbers. It’s about storytelling with purpose. Leaders must connect the dots for their audience, or the data will fail to resonate. Communication, Jessica points out, is at the heart of true leadership.
When preparing clients for TEDx or high-visibility platforms, Jessica emphasizes that authenticity is key, no matter the audience size. According to her, whether speaking to one person or a million, the fundamental principle remains the same: Speak from the heart.
Authenticity becomes much easier when individuals share their own stories. It’s even more effective when the speaker understands the deeper reason behind sharing the story. Jessica advises her clients to ask themselves: What do you want the audience to take away from my speech?
If the message is solely about the speaker, it may fail to make an impact. However, when the message is centered around the audience’s growth, clarity, or healing, and the speaker’s story serves that purpose, it can resonate more deeply.
Major shifts in media have reshaped the way clients are coached today. Media is no longer confined to traditional outlets; social media platforms have become powerful PR engines. Jessica, for example, has successfully secured clients on national TV by leveraging their Instagram profiles. Producers no longer focus solely on follower counts but instead evaluate how individuals look and sound on camera. If a client posts content that is timely and relevant to the story the producers are covering, it adds even more value, reflecting alignment and consistency.
Jessica emphasizes to her clients that every post is essentially a pitch. The media is no longer just watching TV; it’s watching wherever you’re sharing your message.
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